A social media MCP server is a small service that speaks the Model Context Protocol on one side and each social platform's API on the other. AI clients like Claude or ChatGPT connect to it and gain a well-defined set of tools — draft, schedule, publish, list posts — without ever holding your credentials directly.
Why route through MCP at all
- The model calls typed, scoped tools instead of clicking through a UI.
- You control which actions are allowed — publish-only, draft-only, per-account.
- Credentials stay on the server; the AI client only sees tool results.